Marketing Management

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Category: Business
Course: Marketing Management

Description of the Course

This course emphasizes the importance of a properly structured and efficiently implemented marketing strategy that will help the organization achieve its goals and objectives in its target markets. Its intention is to help the students realize the benefits an organization can have by creating and delivering value to its customers as well as its stakeholders. In addition to this, it highlights the importance and application of various tools such as branding, segmentation and targeting, and pricing and distribution amongst others that are vital in order for the organization to achieve the aforementioned goals and objectives.

Career pathway

  1. Advertising account executive
  2. Advertising account planner
  3. Advertising art director
  4. Marketing researcher
  5. Marketing executive
  6. Media buyer
  7. Media planner
  8. Public relations account executive
  9. Public relations officer
  10. Sales promotion account executive
  11. Social media manager
  12. Business adviser
  13. Event manager
  14. Product manager
  15. UX designer
  16. Web content manager

What will I learn?

When you take this course, you will learn the importance of Marketing, in line with marketing activities including environmental analysis, market research, product development and pricing strategies. In addition to this you will learn how Marketing defines the process for creating and satisfying customer needs and wants in the marketplace.

What’s include in the price pack?

  • Notes to read
  • Videos
  • Final Exam
  • Certificate

Apply for a 50% UNICAF scholarship, starting only from 80 USD for each course!

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Course Information
  • Delivery Mode:Online
  • Programme TypeShort Courses

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